Synchronizing Marketing and IT in the Era of Omni-Channel Retailing

— May 31, 2011

Responding to the dramatic power shift to customers, marketing departments are already increasing their internal clout by using shopper databases, detailed analytics and direct communication channels to build customer engagement. But retailers need to improve synchronization between marketing and IT even further to take maximum advantage of marketing's strengths and abilities.

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2014 Retail Executive Summit
2014 Retail and Consumer Goods Analytics Summit