5 Critical Takeaways from New Cross-Channel Trends Study

Event Date: 10/24/2013 11:00:00 AM (EST)
Duration: 60 mins


Cross-channel retailing is still the killer app for a powerful reason: customers who engage with retailers across multiple channels are 21% more profitable than those who shop in a single channel. This is one of the major findings in the recently released RIS/EKN Cross-Channel Tech Trends Study. In this RIS Web Connection webinar you will learn what this finding and others mean to your business

Key takeaways covered in the webinar include:

  • Why lack of cross-channel technology integration is costing retailers millions of dollars each year – $45 million lost per $1 billion of revenue.
  • The necessity of ramping up cross-channel investments to keep up with industry spending that will hit 30% of the IT budget by 2016.
  • Why omnichannel customer engagement is a more effective path to drive profits than traditional loyalty programs.
  • The necessity of providing store and customer service associates with relevant information and the mobile tools to fully engage with customers.
  • Why stores need to become hubs of omnichannel services, product delivery and customer experiences.
All retailers, regardless of size or format, will be forced to collapse the boundaries between channels and deliver a simpler, richer and more fulfilling retail experience to their customers. Join this webinar to find out how to supercharge your cross-channel investments and achieve the customer-centric business framework that today’s shoppers demand.

Joe Skorupa, Editor-in-Chief, RIS News

Gaurav Pant, Research Director, EKN
Norma Wolcott, Vice President, Commerce Solutions, Toshiba Global Commerce Solutions

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2015 Retail Technology Conference