Retail Imperative: Achieving a 360 Degree View of the Customer

Event Date: 5/20/2014 2:00:00 PM (EST)
Duration: 60 mins


How to Gain and Leverage One View of Your Customers to Drive Profits and Growth.

Today’s most successful retailers understand that the more they know about their customers, the more they will sell to their customers. With today’s cross channel path to purchase, retailers needs to get to the point where they know what merchandise each customer buys and prefers, where and how often they shop across the enterprise, and what offers they respond to. Obtaining this valuable data can only lead to better decisions and enhanced customer satisfaction.

But if you’re only tracking what your customers do in your stores, or only within one region or brand, you’re only getting part of the picture—and a fraction of your potential results! Join RSR Research’s Nikki Baird; Reitmans, a 900+ store multi-brand, multi-channel apparel retailer; and Epicor to learn how to:

  • Leverage unified data to achieve one view of the customer
  • Enhance loyalty through a better use of CRM
  • Make better merchandising and marketing decisions that will enhance the bottom line.
Join us on May 20, 2014 at 2pm for an exciting presentation on the applications and advantages of achieving a 360-degree view of your customer that will help you take your relationships to an entirely new level.

Dave Weinand, Publisher, RIS News

Nikki Baird, Partner, RSR Research
Nathalie Belanger, Vice President, eCommerce, Reitmans
Sarah Barron, CRM Product Manager, Epicor

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