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Cross-Channel Tech Trends Study: 5 Key Takeaways

Event Date:
10/18/2011 2:00:00 PM (EST)
Duration:
62 mins
Description:
Shoppers don't just demand cross-channel retailing, they expect it. Retailers have struggled to meet customer expectations over the past few years, and in a world of expanding digital, mobile and social channels, customer expectations continue to increase. The challenge has been to define precisely how to meet those rising customer expectations. Is it by adding more mobile and digital capabilities in the store? Is it by launching major initiatives on Facebook or YouTube? Is it be synchronizing technologies and functionalities into a unified platform that delivers a seamless experience across all channels?

Find out the answers to these questions and others in a one-hour web session that focuses on major findings from the Fifth Annual 2011 RIS/RSR Cross-Channel Tech Trends Study. In this webinar you will learn about:
  • Revenue growth trends over the past two years and opportunities in emerging channels
  • The top cross-channel investment technologies and strategies The importance of the store's role in cross-channel retailing
  • Embedding social network capabilities in e-commerce websites
  • Examining fast-moving trends in mobile commerce and mobile apps

Be sure to join this RIS Web Connection session to hear from experts examining research-based findings from one of the most important annual technology studies in retail.
View On Demand
 



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