Next-Gen POS: Synching with Shopper Demand and Emerging Technologies |
Event Date:
11/8/2011 2:00:00 PM (EST) |
Duration:
61 mins |
Description:
Due to its pivotal role in the store ecosystem, POS has assumed a special place in retail strategies. But even pivotal technologies like POS are rapidly changing in an environment increasingly dominated by digital, mobile and social channels. Greater demands are being placed on POS than ever before, despite the fact that POS is often the oldest solution in many retail tech stacks. As a result, retailer plans to upgrade POS are at the highest point on the retail priority list than they have been for many years. But what are the best strategies for upgrading POS in a way that meets both immediate and long-term needs? What are the essential priorities, benefits and functions retailers should focus on for their next POS? Have new technologies and innovations so transformed POS solutions that the best approach is to rip and replace?
In addition to answering these key questions, this Web session will feature findings and takeaways from an exclusive RIS study that focuses on:
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Insight into the new POS realities of virtualization, mobility and software as a service (SaaS)Creating a transition path that leverages old systems and data while meeting future needs
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Meeting rising customer demands by adding multi-channel capabilities
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Removing loyalty identification limitations and adding the ability to place special orders
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Gaining control over POS software to streamline modifications and enhance master data management
Attend this Web session if your organization is feeling the pain of using a POS solution that either doesn't meet needs now or only does so with a high level of resource-robbing inefficiency. There has never been a more important time to make sure your POS is an enabler instead of a choke point in meeting rising customer demands in an increasingly competitive landscape. |
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Panelists: >>Kevin Moffitt, Director of eCommerce, Dillard's >>Nikki Baird, Managing Partner, RSR Research >>Jason Goldberg, Vice President, Strategy and Customer Experience, CrossView
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