Take Control of the Customer Experience through Mobile POS |
Event Date:
9/18/2012 2:00:00 PM (EST) |
Duration:
44 mins |
Description:
One of the unique benefits of mobile POS is that it penetrates the critical realm of direct customer experience. This extends mobile POS far beyond its roots of line busting and managing transactions. This larger role is demonstrated in a recently released RIS custom research report that finds retailers are adding mobile POS to stores to better engage with shoppers - the number one reason cited.
In this webinar you will learn how retailers are deploying mobile POS to aid shopper communication, help make better point-of-service decisions, solve customer problems, and a variety of other in-store services only found on the Web.
Key findings in the study examined in this session include:-
Mobile POS deployment momentum is surging with unprecedented speed as 13.7% of retailers report they are either fully deployed in all stores, partially deployed in stores or piloting. One quarter (24.1%) have budgets in place to begin testing by the end of 2012. And another 31% say they will begin testing in 2013.
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Top functions retailers are adding to mobile POS deployments include inventory/product lookup, accessing store website and inventory audit.
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Initially more than half of retailers plan to add 1-2 mobile devices per store, but long term more than 40% say they will add 3-5.
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After a mobile POS rollout, nearly a third of retailers say they will remove 2-3 fixed POS stations per store. Nearly one quarter say they will remove more than three fixed POS stations.
Find out what the mobile POS revolution means to the competitive and the impact it will have on your organization's strategies for the 2012 holiday season and beyond.
Sponsored:
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