The SoMoLo Imperative: Social, Mobile, Local Shopping Reaches the Tipping Point |
Event Date:
1/10/2012 12:00:00 PM (EST) |
Duration:
35 mins |
Description:
Social, Mobile, and Local shopping behaviors have become a permanent fixture in the lives of many consumers, and to date there has been little research available to truly define the impact of SoMoLo shopping on today's retail operations. A new benchmark study from CommerceinMotion.com is designed to shed new light on the ever-increasing number -- and expectations -- of SoMoLo shoppers, and reveal how businesses around the globe are adapting their strategies, marketing, supply chains, and sales operations to capture these lucrative and demanding customers.
Join Joe Skorupa, Group Editor-in-Chief of RIS News, and Dave Bruno, Editor and Publisher of CommerceInMotion.com for an analysis of the findings of the new report. All attendees will receive a complimentary copy of the report at the conclusion of the webinar. |
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