Top 10 MegaTrends from the 2010 Shopper Experience Trends Study |
Event Date:
7/29/2010 3:00:00 PM (EST) |
Duration:
77 mins |
Description:
In an age of rapid marketplace shifts consumers are resetting their behaviors, expectations and loyalties. To get a better understanding of how they are reprioritizing RIS and Cognizant contacted 2,243 consumers to find out their likes and dis-likes about the in-store experience, impact of cross-channel capabilities on shopper expectations, emergence of mobility as an in-store marketing platform, and what are the true drivers of loyalty. In this web session find out hidden truths about shopper expectations and insight into new capabilities retailers need to implement to protect their turf and drive new sales.
You will also learn about:
- How the shopper experience has hit a tipping point and what expectations consumers have around technology's role as a critical enabler to the in-store experience.
- Examining the future of the mobile platform and whether or not it will become a labor-based point-of-service device.
- How buy-anywhere, deliver-anywhere capabilities can be converted into key value drivers.
- Avoiding a critical irritant in manual coupon redemption that has a large negative impact on the shopper experience.
- Why technology is becoming more important to meeting shopper expectations and how CIOs can help business leaders find solutions to leverage new opportunities.
Sponsored by:
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Top 10 Takeaways from the 2012 Store Systems Study
1/25/2012 2:00:00 PM (EST)
Moderator:
Joe Skorupa, Group Editor-in-Chief, RIS News
Panelists:
>>Lee Holman, Lead Retail Analyst,IHL Group
>>Charlie McCarter, Regional Sales Director, SMB Retail Solutions, Dell Inc
>>Barry Wise, Industry Consultant, Epson America, Inc.
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